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Home » Handmade CEO » How a Gap in the Market Gave Birth to a Movement – Nyssa Fourthwear

How a Gap in the Market Gave Birth to a Movement – Nyssa Fourthwear

May 13, 2020 Maria Laurin Leave a Comment

 

This week’s guest is none other than my amazingly talented sister in law Eden. Shortly after giving birth, she discovered that there was a space in the market, waiting for her passion and innovation to come to life.

Eden Laurin Nyssa Care

She is an expert at taking ideas and turning them into successful products. I honestly feel like I could do an entire month of episodes on all of her innovations.

Nyssa Fourthwear Ice Pack

I love that Nyssa identified the desires of their ideal customers early on. It’s no coincidence that they happen to line up with the issues that Eden, Mia, and Aubrey were collectively facing as new moms.

Eden Mia Aubrey Nyssa Care

If you can identify a gap in the market, you can confirm that there is a need for change, and you can rally the desire and motivation to create a solution that my friend will guarantee you’ll find a place and purpose in your new field.

Fourthwear Packaging

It won’t come without its challenges, but what can be more rewarding than knowing that your courage to create is solving a problem?

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Nyssa is offering 20% off with the code HMCEO at their site nyssacare.com. Be sure to share that coupon with a friend and sign up to receive emails on the new products that Nyssa is developing. Believe me when I say that the products will be life-changing!

Follow Nyssa on Instagram – click here

Eden on Linkedin – click here

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